Getting information to consumers about the products they buy
WorldChanging ran a great post on the GreenScanner , a public database of consumer opinions about the environmental accountability of over 600,000 products. Basically the Green Scanner is a website that allows a user to enter the UPC from the bar code label on a product and get information about the product. Green scanner focuses on environmental issues around the product, however, there was a great discussion in the comments section of the post about other projects brewing to provide consumers with other information about the products they buy. One of them is GrassCommons . Another similar concept is the Reveal Label , and yet another is the Lowdown on Logos concept from Jim Hightower’s organization.