How Effective Is Your Tagline: The Non Profit Tagline Report

Aaron recently shared The Non Profit Tagline Report from GettingAttention.org with me and I immediately though this is a report that more people need to see.  The report offers up a series of really great recommendations for crafting a tagline, as well as a checklist for evaluating exiting taglines.  To top it off, the report includes a list of 2500 non profit organization taglines. Writing a good tagline is, in many ways, like writing other content. We’ve written before about content strategy, and some of our recommendations can be applied to the task of writing a good tagline: it is important to understand your audience, and what you are trying to convey to them. With people being overwhelmed my information via various mediums: radio, podcasts, television, internet video, newspapers, blogs, Twitter, Facebook, etc… It is absolutely critical that an organization can present themselves and their work succinctly and memorably so that their audience can understand who they are and what they do and recognize them again in the future.  If your organization doesn’t have a tagline, or if you don’t like the one you’ve been using, download and read this report.  Do no waste any more time with an underperforming tagline....

We’re Giving Away A Free Ticket To She’s Geeky

Both Ian and Jenn have recently blogged about our sponsorship and planned attendance at the upcoming She’s Geeky unconference at the Computer History Museum in Mountain View, California January 29th and 30th (that’s next week!). Well I’m here to call attention to a little contest we are running.  Turns out we have a ticket to the unconference that we want to give away.  All you have to do to get it is tell us why you are geeky and want to go to She’s Geeky.  On thing worth noting — you must be a woman to attend the conference. If you would like to attend She’s Geeky, on our dime, here’s what you need to do: either follow us on Twitter and tell us why you’re excited by She’s Geeky (in less than 140 characters, be sure to mention @civicactions, eg “@civicactions I want to go to @shesgeeky to share what I know about Drupal!”) or post a comment on this blog post.  We will select one person on Thursday, January 21st at 5pm...