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As an outspoken carbon offsetter, this past Sunday and Monday I found my inbox filling with emails from friends about the NYT Week In Review cover story on Carbon Offsets . The Times article compared carbon offsets to indulgences offered by the church and suggested that the industry needs a Martin Luther to come along and spark a reformation.
Generally I think that John Doe law suits are bad. The RIAA has used them to find out the identities of alleged illegal file sharers. I never thought I would read about one that I actually could support. But today I read about a lawsuit filed by Project Honey Pot against John Doe spammers. The class action suit seeks $1 Billion in damages.
It was a whirlwind 2 days for me on the fundraising circuit! On Tuesday morning I attended the annual Bike To Work Breakfast of the Cascade Bicycle Club in Seattle. CBC has over seven thousand members and the turnout for the breakfast was impressive with something like 400 people there including Seattle’s Mayor Greg Nichols and King County Executive Ron Sims. The bike club does some great work advocating for bike facilities in buildings and on the roads as well as educating kids about bike safety (and adults too!).
I just stumbled upon (not with suble upon though) this Scary blog post about google data mining your voice :
Via TreeHugger The single best feature in Wired this month is its regular Jargon Watch column: Ecosexual: a term known to TreeHuggers via Warren , defined by Wired as ” A person who’s into hybrid cars, low energy lightbulbs, and recycling. Now that environmentalism is hot, ecosexuals are getting increasingly fashionable.”
Marketing Roadmaps Blog posted about the GTR last week: Remember the five Cs of viral marketing? The Great Turtle Race hits on all five. It has the cornerstone pieces of a compelling message, the cause to save the turtles, and an engaged community. And then they successfully weave together the three elements that make viral marketing buzz: contest, comedy and charity. As a comment left on the site says:
Here is a cute little video from one of my new favorite magazines, Good . True Majority also has a nice Pie Chart on tax expenditures.
Google Earth has added a Global Awareness Layer that features data from a collaboration with the U.S. Holocaust Memorial on the Genocide in Darfur. It is a very moving presentation of data making Google Earth a valuable tool for education and activism around issues of human rights. The Geospatial data is linked with images and stories of survivors of the Genocide.