Greenpeace takes another bite at the Apple

Greenpeace launched this great video yesterday to capitalize on all the Apple buzz around the iPhone. It is very cleaver, and very timely. I’ve got to hand it to the Tech Toxics / GreenMyApple campaign over at Greenpeace, this is a fantastic use of the medium and of Youtube. Alot of organizations should be looking at this type of a “stunt” to bring attention to their work.

It reminds me of our Amazon Tagging action for which got some press for making “DefectiveByDesign” one of the most popular tags on Amazon.

Discover more from Gregory Heller

Subscribe now to keep reading and get access to the full archive.

Continue reading