by gregoryheller | Dec 28, 2007 | Uncategorized
ChangeTheMargins.com is a small campaign for small change that collectively could have a big impact. The idea is to get people, manufacturers and even software companies to change the margins on the printed page. Seems pretty simple right?! We all forgo the generous standard 1.5 inch margin for a more economical .75 inch margin (i would say lets go to .6!). The site is nothing exciting to look it. I found it through a mention in GOOD magazine, excerpted and linked from changethemargins.com You can also sign a petition asking Microsoft to reset the default margins on all MS...
by gregoryheller | Dec 3, 2007 | Uncategorized
Recently Ron pointed my attention to Scientific Web Design: 23 Actionable Lessons From Eye-Tracking Studies. Interestingly, someone from virtual hosting emailed us about the study as well. I found 6, 10, 19, 20 of particular interest, especially for sites that are already built. These items are largely related to content strategy. 6.Show numbers as numerals. Readers will find it much easier to find factual information on your site if you use numerals instead of writing out numbers. Remember, you’re writing for readers that are going to be primarily scanning your site, so make it easier for them to find what they need and keep them interested. 10.Shorter paragraphs perform better than long ones. Information on your page should be designed for the short attention span of most Internet users. Keep paragraphs and sentences short unless context mandates otherwise, such as descriptions of products on an e-commerce sites 19.Lists hold reader attention longer. One way you can break up the paragraphs in your content and keep users looking through your site is to make frequent use of a list format for your articles. Use numbers or bullet points to highlight important information within your content. It will make your site more scannable and easier for users to find the information that they’re looking for. 20.Large blocks of text are avoided. Studies have shown that that your average Web visitor isn’t going to take the time to study large blocks of text no matter how informative or well-written they might be. Because of this, you need to break up these larger blocks of text into smaller paragraphs. Highlighting specific areas and...
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